This is a great strategic partnership even if the net value is low to the NFL. 1) The cost to uber and the NFL is basically zero. It leverages existing functio

This is a great strategic partnership even if the net value is low to the NFL. 1) The cost to uber and the NFL is basically zero. It leverages existing functionality and the NFL already pays for this kind of service. 2) The NFL gets good press about drunk driving prevention and might actually prevent a few accidents. 3) Uber gets itself in the NYTimes, top of hacker news, etc for free, exposes itself to lots of new users, and reinforces itself as a brand aligned with luxury and convenience.