The brilliance of this move is that Uber is more high end than cabs. A lot of players like arriving in style, which leads to the returning home drunk. With Ube

The brilliance of this move is that Uber is more high end than cabs. A lot of players like arriving in style, which leads to the returning home drunk. With Uber, you can arrive in a town car. If I were Uber, I'd make a big deal about the NFL app getting priority on the nicest cars in their fleet to try and appeal to this.