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Anonymity probably matters more to someone who is likely to be recognized by a cab driver. Especially one with a video camera in the car (most major metropolita
by emhart 13y ago
Anonymity probably matters more to someone who is likely to be recognized by a cab driver. Especially one with a video camera in the car (most major metropolitan cab companies).
Uber, on the other hand, make a point of distinguishing their drivers from the rabble. If they can establish trust with the athletes that whether or not they are recognized, they will never be talked about, recorded, etc. it may help with the adoption of the service.
Plus, Uber have also positioned themselves as a lifestyle brand. Hailing or calling for a cab may feel like it is below the station of a professional athlete. Uber have positioned themselves to be a sort of modern, distributed chauffeur.
They are all small things, but both as a PR win, and a potential tool in the box of the NFL who are desperate to get a handle on the off-field bad-choices of their athletes, this doesn't seem like a bad thing.
- r00fus 13y agoThis is a great pilot program. Uber is in a position to provide a vertical solution for ball clubs that uniquely identifies key sore points. Then they can expand to other profitable niches - imagine interview services for large corps where Uber knows how and when to get a candidate from building to building in a city/campus (think: Redmond/MV/Cupertino). Uber is in a much better position than random cab/limo company or possibly even the company itself - as transport is often a sore spot). Uber can iterate/pivot flexibly, while most cab companies (and local governments) can't invest the time or effort to do this for such a small (but lucrative) population.