3 ms·

I'm not sure I see this as anything more as a co-branding strategy.

DanBC 13y ago
But it's a co-branding strategy with a company that is widely condemned as having some horrible (and illegal) practices. It's trivially easy to find these. I cannot believe that anyone at the largest search engine company in history failed to find or read criticism of Nestle before announcing the co branding. The only conclusion to draw is that Google knew about, and did not care about, the criticism of Nestle. Why not go the easy route and find a less obviously evil company?
- gbog 13y ago
  Another possible conclusion is that they selected a few possibilities, including other K-desserts (Kakao? no, too Cocoa; Kremlin Cake? too sovietic; Kaki jam? Weird, too Chinese; etc) and decided the less bad one was Kitkat. I'd say the problem is to be too systematic. Same with Ubuntu Zoomy Zoo and Apple iSeries. Would a writer submit himself to such a gimmick for his book's names? However, my main grip again Kitkat would be that it is the same as all other "chocolate" bar: it is industrial junk-food, making us all obese, and it do not contain chocolate.
  - DanBC 13y ago
    > Would a writer submit himself to such a gimmick for his book's names? You'd be surprised! Some of these are weaker than others. Stephanie Plum (By Janet Evanovich) start "One for the money", "two for the dough", "three to get deadly", "four to score", etc etc. (https://duckduckgo.com/c/Stephanie_Plum_books)(This https://duckduckgo.com/c/Stephanie_Plum_books)(This is a terrible website)(http://stephanieplum.com/ http://stephanieplum.com/) Hannah Swenson, 'murder she baked', has food in each title (and a recipe in each book) (admittedly, the titles aren't in any order) (http://www.amazon.co.uk/s/ref=nb_sb_ss_i_0_14?url=search-alias%3Dstripbooks&field-keywords=joanne+fluke+hannah+swensen+books&sprefix=joanne+fluke+h%2Cstripbooks%2C178&rh=n%3A266239%2Ck%3Ajoanne+fluke+hannah+swensen+books http://www.amazon.co.uk/s/ref=nb_sb_ss_i_0_14?url=search-ali...) (http://www.amazon.co.uk/Janet-Evanovich/e/B000APXTY4/ref=sr_ntt_srch_lnk_1?qid=1378363520&sr=1-1 http://www.amazon.co.uk/Janet-Evanovich/e/B000APXTY4/ref=sr_...) Women's Murder club. Each title starts with an incremented digit. "1St to die", "2nd chance", "3rd degree", etc. (http://www.jamespatterson.com/books_wmc.php#.Uigpk9KRC0I http://www.jamespatterson.com/books_wmc.php#.Uigpk9KRC0I) Alex Cross, (By James Patterson) starting to get Children's nursery rhymes in the titles. (http://www.jamespatterson.com/books_alex_cross.php#.UigpyNKRC0I http://www.jamespatterson.com/books_alex_cross.php#.UigpyNKR...) Cal Murphy (by Jack Patterson) uses Cross in the title - "Cross Hairs", "Cross the Line", "Triple Cross". (http://www.amazon.co.uk/Jack-Patterson/e/B0098F2E48/ref=ntt_aut_sim_6_2 http://www.amazon.co.uk/Jack-Patterson/e/B0098F2E48/ref=ntt_...) (This last one feels odd - the author name is close to James Paterson, and the series titling uses a word ('cross') that happens to be the name of the James Paterson protagonist.

DanBC 13y ago

But it's a co-branding strategy with a company that is widely condemned as having some horrible (and illegal) practices. It's trivially easy to find these. I cannot believe that anyone at the largest search engine company in history failed to find or read criticism of Nestle before announcing the co branding. The only conclusion to draw is that Google knew about, and did not care about, the criticism of Nestle. Why not go the easy route and find a less obviously evil company?

gbog 13y ago
Another possible conclusion is that they selected a few possibilities, including other K-desserts (Kakao? no, too Cocoa; Kremlin Cake? too sovietic; Kaki jam? Weird, too Chinese; etc) and decided the less bad one was Kitkat. I'd say the problem is to be too systematic. Same with Ubuntu Zoomy Zoo and Apple iSeries. Would a writer submit himself to such a gimmick for his book's names? However, my main grip again Kitkat would be that it is the same as all other "chocolate" bar: it is industrial junk-food, making us all obese, and it do not contain chocolate.
- DanBC 13y ago
  > Would a writer submit himself to such a gimmick for his book's names? You'd be surprised! Some of these are weaker than others. Stephanie Plum (By Janet Evanovich) start "One for the money", "two for the dough", "three to get deadly", "four to score", etc etc. (https://duckduckgo.com/c/Stephanie_Plum_books)(This https://duckduckgo.com/c/Stephanie_Plum_books)(This is a terrible website)(http://stephanieplum.com/ http://stephanieplum.com/) Hannah Swenson, 'murder she baked', has food in each title (and a recipe in each book) (admittedly, the titles aren't in any order) (http://www.amazon.co.uk/s/ref=nb_sb_ss_i_0_14?url=search-alias%3Dstripbooks&field-keywords=joanne+fluke+hannah+swensen+books&sprefix=joanne+fluke+h%2Cstripbooks%2C178&rh=n%3A266239%2Ck%3Ajoanne+fluke+hannah+swensen+books http://www.amazon.co.uk/s/ref=nb_sb_ss_i_0_14?url=search-ali...) (http://www.amazon.co.uk/Janet-Evanovich/e/B000APXTY4/ref=sr_ntt_srch_lnk_1?qid=1378363520&sr=1-1 http://www.amazon.co.uk/Janet-Evanovich/e/B000APXTY4/ref=sr_...) Women's Murder club. Each title starts with an incremented digit. "1St to die", "2nd chance", "3rd degree", etc. (http://www.jamespatterson.com/books_wmc.php#.Uigpk9KRC0I http://www.jamespatterson.com/books_wmc.php#.Uigpk9KRC0I) Alex Cross, (By James Patterson) starting to get Children's nursery rhymes in the titles. (http://www.jamespatterson.com/books_alex_cross.php#.UigpyNKRC0I http://www.jamespatterson.com/books_alex_cross.php#.UigpyNKR...) Cal Murphy (by Jack Patterson) uses Cross in the title - "Cross Hairs", "Cross the Line", "Triple Cross". (http://www.amazon.co.uk/Jack-Patterson/e/B0098F2E48/ref=ntt_aut_sim_6_2 http://www.amazon.co.uk/Jack-Patterson/e/B0098F2E48/ref=ntt_...) (This last one feels odd - the author name is close to James Paterson, and the series titling uses a word ('cross') that happens to be the name of the James Paterson protagonist.