>Help us spread the word [...] make the first move towards a job interview in a discreet way. That might be a bit contradictory. Also, it's not clear from you

>Help us spread the word [...] make the first move towards a job interview in a discreet way. That might be a bit contradictory. Also, it's not clear from your website – do you contact the people I select in step 1 out of band (by e-mail or something) and ask them if they are interested in interviewing any of their LinkedIn connections? How does this actually work, end-to-end? If you're relying on my contacts also signing up for jobrupt, then, to a close approximation, that's never going to happen. In a two-sided market like this, and with the anonymity constraint on top, it's really hard to see how it can succeed. Some ideas: Focus on a niche you can target to get reasonable usage [1][2] (ideally >50% of users who might be selected, but at least 10% might be good enough). Provide a concierge-type services to job-seekers – track down the people they select then find out if they are offering jobs (its possible but not clear if this is already what you are doing.) [1] http://joel.is/post/39659497239/how-to-gain-traction-in-two-sided-markets http://joel.is/post/39659497239/how-to-gain-traction-in-two-... [2] http://cdixon.org/2010/08/21/the-bowling-pin-strategy/ http://cdixon.org/2010/08/21/the-bowling-pin-strategy/