4 ms·

With Feedback Army, I subscribed to "usability testing" blog keywords via Google alerts, and then occasionally taking some time to ping bloggers about my servic

by raffi 17y ago

With Feedback Army, I subscribed to "usability testing" blog keywords via Google alerts, and then occasionally taking some time to ping bloggers about my service. Ditto to giving away something to the bloggers. Make it as frictionless as possible for them to try your stuff. By as frictionless as possible--make it so they can click a link and immediately without doing anything--see what your product does. I also found having a media kit is useful and point them to it. In the media kit try to have a short/non-markety summary of your service, logos/graphics for their use, relevant links, the bios of your team, and direct contact information.

kineticac 17y ago
Ah a media kit is a good suggestion, but I feel like it might be yet another page that's full of text... maybe if the product is slightly hard to understand, that would be good.
- raffi 17y ago
  Good copy editing can reduce this. An extra page doesn't hurt anything if you're only sending certain people to it. In a way a media kit is a targeted landing page for people you want coverage from. To me, you fall in the slightly hard to understand category. I grok pair shopping but because you're innovating with a new thing, I'm confused and don't know what experience to expect. This leaves me confused. If I was working with you, here is what I would do: Take two laptops and $100. Go down to the local starbucks. Find pairs of people sitting at tables. Ask them to try your site, in exchange you buy them each a drink. Or if you want to get really fancy... do a Microsoft--you find it, you keep it thing and let them spend like $20. (If you do this, I'd record them and get their permission to use it--could be good fodder for your site) This experience will give you an idea of how people are responding to what you're doing.

4 ms·

With Feedback Army, I subscribed to "usability testing" blog keywords via Google alerts, and then occasionally taking some time to ping bloggers about my servic

by raffi 17y ago

kineticac 17y ago
Ah a media kit is a good suggestion, but I feel like it might be yet another page that's full of text... maybe if the product is slightly hard to understand, that would be good.
- raffi 17y ago
  Good copy editing can reduce this. An extra page doesn't hurt anything if you're only sending certain people to it. In a way a media kit is a targeted landing page for people you want coverage from. To me, you fall in the slightly hard to understand category. I grok pair shopping but because you're innovating with a new thing, I'm confused and don't know what experience to expect. This leaves me confused. If I was working with you, here is what I would do: Take two laptops and $100. Go down to the local starbucks. Find pairs of people sitting at tables. Ask them to try your site, in exchange you buy them each a drink. Or if you want to get really fancy... do a Microsoft--you find it, you keep it thing and let them spend like $20. (If you do this, I'd record them and get their permission to use it--could be good fodder for your site) This experience will give you an idea of how people are responding to what you're doing.