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So kitkat bought the new android OS release name for themselves, and released a coordinated marketing campaign. Is there any insider story on how that happened

by omegant 13y ago

So kitkat bought the new android OS release name for themselves, and released a coordinated marketing campaign. Is there any insider story on how that happened somewhere?. Maybe is a bit too early for that.

zuppy 13y ago
here: http://www.bbc.co.uk/news/technology-23926938 http://www.bbc.co.uk/news/technology-23926938 "However, Google told the BBC that it had come up with the idea and that neither side was paying the other."