I had always presumed this was where NFC would gain adoption within $BrandName. One could easily and non-invasively (preserving packaging) check authenticity a

I had always presumed this was where NFC would gain adoption within $BrandName. One could easily and non-invasively (preserving packaging) check authenticity against $BrandName's website. It would cost less than printing UUIDs outside the packaging and maybe make a dent in knock-offs by both increasing cost of reproduction and fear of being 'shamed' by others being able to validate your items in-person. It would also allow Marketing folks to provide backstorys on their products and a way to directly interface with people realizing their goods are fake...