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KitKat's new website
- quchen 13y agoIt's the standard change-background-while-scrolling website that seems to become fashionable. Am I missing something about this post?
- buster 13y agoYou should read the text. It's full of cloud and tech references, because KitKat and Google are promoting the next Android Version (Android 4.4 will be named KitKat). Also you can win some Google Gadgets with KitKat (at the bottom).
- deleted 13y ago[deleted]
- jmathai 13y agoThis was trending on HN earlier today. I think the reason it's on the front page is because of the parody on Android's new version being named Kit Kat. Looks to me like this was a joint marketing campaign by Google and Nestle. Seems successful.
- apricot13 13y agoThe new android is called kitkat apparently. www.android.com/kitkat
- Brajeshwar 13y agoIt is preferably referred to as parallax scrolling, which is very common with single page designs these days. Unless otherwise used with the right intention and for the right purpose parallax scrolling technique is becoming the new carousel or from the olden days "skip intro".
- aninhumer 13y agoI'm not sure that's the right term. Parallax refers to two or more planes moving at different speeds to give the illusion of depth.
- deletes 13y agohttp://www.android.com/kitkat/images/android.png http://www.android.com/kitkat/images/android.png
- deleted 13y ago[deleted]
- ramykhuffash 13y agoI still prefer regular scrolling to "parallax scrolling." Maybe I'm just getting old...
- hatu 13y agoI pretty much hate it by now. It just acts in a unexpected way and breaks my usual reading experience.
- davidjgraph 13y agoAlready been covered https://news.ycombinator.com/item?id=6323572 https://news.ycombinator.com/item?id=6323572
- Matti 13y agoThe differences between the comments posted so far in the two threads seem to illustrate the importance of the submission title.
- coldarchon 13y agoI have lost faith in the comments long time ago here, I only read the comments for interesting links or to transform into Captain Obvious ..
- andyhmltn 13y agoSweet site but a loading bar.. REALLY?
- Discordian93 13y agoNo GPU? Not worth buying if I can't play Crysis on it.
- radiowave 13y agoIt would melt.
- jasonkester 13y agoPretty. But do there exist web browsers that display these scroll-to-animate sites correctly? Using either mousewheel or dragging the scrollbar (or worse still, dragging on an iPad), it's never anything but choppy choppiness and I miss important bits of text as they scroll past entirely between the little click stops on my mouse wheel. Surely it must be possible to actually view these sites, as evidenced by the fact that people keep building them. Is there some web-designer-and-executive-approver-specific build of Chrome that's built specifically for this effect?
- bgarbiak 13y agoIt works great on basically any browser on a system with the Apple's Magic Mouse. I'm still wondering why there's no some sort of smoothing polyfill in wide use.
- hatu 13y agoAgh, this should definitely be a design anti-pattern. Don't change my browsers functionality. If I wanted smooth scrolling I would find a way to turn it on.
- pietro 13y agoThe Mac doesn't use smooth scrooling, but naturalistic scrolling: It scrolls exactly as you move your fingers. Smooth scrolling is more of a scroll wheel feature.
- GhotiFish 13y agoIt's also magical, its operating system is compatible with all forms of beverages, and if Steve jobs were around the magic mouse would of become the magic handjob. Enough.
- eric_cc 13y agoI think this is a rage post against something Mac but I'm not following what it is in response to?
- deleted 13y ago[deleted]
- boards2x 13y agoNice looking site. But why associate your product with junk food?
- MDCore 13y agoAndroid Jelly Bean? Android Ice Cream Sandwich? Android Honeycomb (ok that's not necessarily junk food). Android Eclair, Donut and Cupcake? It's been "junk food" since 1.5.
- boards2x 13y agoTrue, though so far it was less obvious, as in they're non "processed" snacks and deserts, and not brand names (as far as I can tell, maybe for North Americans it is more obvious?)
- Cthulhu_ 13y agoDepends on your definition of junk food. Chocolate covered biscuits were considered a delicacy and a snack before it was called junk.
- butler14 13y agoafaic chocolate covered biscuits fall quite neatly into most any definition of junk food...
- epo 13y agoBecause it matches their demographic.
- babuskov 13y agoAndroid releases are named after some sweet, and going alphabetically. They just reached letter K. I'm not sure I can think of some other sweet starting with K?
- MarioMagdic 13y agoHow are they going to name it after they deplete the alphabet?
- biggfoot 13y agoOff topic, but did they get an engineer to write the content? "Thanks to its world-renowned, tri-core, wafer thin CPU with full chocolate coverage." If this is intentional sarcasm it is tasteless (pun intended)
- wtetzner 13y agoIt's full of tech references because they're promoting Android 4.4, which is named KitKat.
- garethadams 13y ago"No matter what kind of break you're looking for, with 2 mega-bites, 4 mega-bites or a chunky-bite option, we've got it covered"
- RobAley 13y agoNestle is a truly horrible company[1], this hook-up has really re-enforced the notion in my eyes that Google is now just another big multi-national corp in the same vein as the rest. It's sad, because I used to think they could show the world that a big corp didn't have to do things that way. I'm not sure if they changed or if I was just naive. [1] http://en.wikipedia.org/wiki/Nestl%C3%A9#Controversy_and_criticism http://en.wikipedia.org/wiki/Nestl%C3%A9#Controversy_and_cri...
- sharan 13y agoYou arrived at this conclusion as a result of Android's naming convention which uses food names instead of version numbers?
- willvarfar 13y agoJelly Bean was sponsored? Calling the version "KitKat" was basically product-placement.
- ape4 13y agoWho is sponsoring who?
- willvarfar 13y agoNestle paid for product placement of 'kitkat'. Nestle have given press releases describing their 'collaboration', and even set up this website. Its inconceivable that Google did not demand payment; Google could have called it something generic like all their previous versions. Google of course probably approached Nestle. They created a new revenue generating angle on creating an OS. Debian ought to go get money from other brands through similar version naming. Seriously, why isn't the next Ubuntu called "Head&Shoulders"?
- kevincennis 13y agoThere was an article on The Verge yesterday about the Google/Nestlé thing. They said no money changed hands.
- gojomo 13y agoNo wireless. Less space than a Nomad. Lame.
- floobynewb 13y agoUgh, read the small print section. Horrible, designed by committee to attempt to sound like their audience. I sometimes find these quite revealing, although irritating. It shows how they perceive the people they are targeting with a product. In this case we are flighty, feckless, caught up in a culture full of meaningless catch phrases. They have mistaken the irreverence and playfulness of the y,z gen for low brow incoherence.
- Joe-Z 13y agoI just read it and I actually found it funny. Come to think of it, I like the whole idea of the site. Slightly nerdy and, that's the important part, not taking itself too seriously. There's definitely worse examples of trying to adhere to this new lifestyle/fun-centric culture thing (I hope you know what I mean by that, since I don't know a better word for it)
- Ntrails 13y agoI thoroughly enjoyed it. So maybe I'm the target audience? Although honestly how anyone could not already be in love with the peanut butter Kit Kat chunky is frankly beyond my ability to comprehend.
- floobynewb 13y agoI loved the overall site. I'm talking specifically about the text at the very bottom of the page, the small print section.
- deleted 13y ago[deleted]
- NicoJuicy 13y agoActually, this was just fun to see, didn't expected this when i navigated to their site :P
- klimeryk 13y ago<!-- Thanks for viewing the source --> You're welcome, always a pleasure :)
- ollybee 13y agono humans.txt though
- skeletonjelly 13y agoProcedurally generated
- Thereasione 13y agoThere are easter eggs, type "haveabreak" or "up up down down left right left right b a".
- hendrik-xdest 13y agoNice find. There are no other possibilities to start this easter egg, though. Yet, there are actually three different images that might be shown: http://diclr3aci3hzg.cloudfront.net/desktop/images/misc/droid1.png http://diclr3aci3hzg.cloudfront.net/desktop/images/misc/droi... http://diclr3aci3hzg.cloudfront.net/desktop/images/misc/droid2.png http://diclr3aci3hzg.cloudfront.net/desktop/images/misc/droi... http://diclr3aci3hzg.cloudfront.net/desktop/images/misc/droid3.png http://diclr3aci3hzg.cloudfront.net/desktop/images/misc/droi...
- FajitaNachos 13y agoHow did you find these? Just curious.
- DanBC 13y agoSome people try the Konami code with everything. Try it with HN, see what happens.
- poxrud 13y agoAll the main code is in main.js Take a look at the initEasterEgg() function.
- FajitaNachos 13y agoThanks :)
- willvarfar 13y agothey break back :( But otherwise, lovely. To think its only going to be people like us that 'get it'
- olive_ 13y agoi did not realized how back button is important for me until i see me clicking madly ten times to get back to HN
- omegant 13y agoSo kitkat bought the new android OS release name for themselves, and released a coordinated marketing campaign. Is there any insider story on how that happened somewhere?. Maybe is a bit too early for that.
- zuppy 13y agohere: http://www.bbc.co.uk/news/technology-23926938 http://www.bbc.co.uk/news/technology-23926938 "However, Google told the BBC that it had come up with the idea and that neither side was paying the other."
- marcamillion 13y agoHow did this make it to the top of HN 2nd day in a row?
- mdigi 13y agoNestle marketing team.
- oneeyedpigeon 13y ago* new Android OS imminent * Google teams up with morally bankrupt (IMO) company * weird scrolling/animation navigation device becoming mainstream * first ever sponsored OS? lots to dicsuss
- marcamillion 13y agoFor those that missed it yesterday, per this[1] BBC article....no money exchanged hands. [1] - http://www.bbc.co.uk/news/technology-23926938 http://www.bbc.co.uk/news/technology-23926938
- grimman 13y agoTrademark infringement -> no money changed hands. Smells like a huge pile of bullshit to me, but I'm certainly no expert.
- w0utert 13y agoNo money, maybe. Free cross-product advertising, definitely. I'm not sure whether the fact that (allegedly) no money changed hands makes this whole thing any better. I've never been a fan of Android or Google because I'm allergic to advertising and that's basically Google's business model, but blatantly signing cross-promotions deals like this so not one but two companies can leverage a new phone OS release to spam the internet with free advertising doesn't make me feel any more positive about Google and Android. But I guess I'm a lost cause for them anyway...
- micampe 13y agoIn my entire HN history I have never seen a sentence and a link posted more than this "no money changed hands" one.
- Kiro 13y agoIt's one of the most important sentences in the history of HN.
- hendrik-xdest 13y agoOh no, does that mean that meta keywords are relevant for Google search again? <meta name="keywords" content="Kit Kat, Kit, Kat, ...." />
- adamc 13y agoAdding to my history when I _scroll_ is just a terrible decision.
- chrisrh 13y agoCertainly one of those "Just because you can, doesn't mean you should." situations.
- blueblob 13y agoTotally concur, had to press back like 6 times (or right click it) just to get back to hacker news.
- polynomial 13y agoTheir implementation is horrible and completely unnecessary. Pretty as it was, it's one of the worst UX I've seen all year. It's possible, easy even, to achieve the same page scroll results (and even deep-linking fragments if that's a requirement) without taking over the browser history. Kind of shameful, really.
- mydpy 13y agoNice page. I wish I didn't need to hit the back button as many times as I did to escape.
- okeemokee 13y agoThose KitKats are not as tasty as they used to be, but the video at the bottom of the page is really awesome.
- gmcgraffin 13y ago4.4mb downloaded for this 1 page, Some bandwidth being used there!
- eCa 13y agoIt's Android 4.4 after all. Makes sense.
- eduardoejp 13y agoKitKat just re-defined what a "tablet" means for me.
- theandrewbailey 13y agoWow. Just wow. It feels like it's my birthday, except it's not. (My birthday is April 1st.)
- dalacv 13y ago#GrannyEyed. I'm sure I've heard that before somewhere on the inner net.
- FajitaNachos 13y agoI enjoyed it. It appears I'm in the minority.
- brokenparser 13y agoYeah, those whiney commenters should take a break!
- mgrouchy 13y agoWell, marketing works it seems.
- alayne 13y agoThe next version of Android is going to be called Lipitor.
- seymores 13y agoI hope this is not going to be a trend because I find it ridiculous.
- joeblau 13y agoOne question I have is why Google (If this website is Google's) is hosting their stuff on Amazon?
- freehunter 13y agoWhy would Google own kitkat.com?
- alexlitov 13y agoPrevious discussion - https://news.ycombinator.com/item?id=6323572 https://news.ycombinator.com/item?id=6323572
- brokenparser 13y agoThat sweet 404
- madaxe 13y agoThey were doing so well until the flash video at the end. :(
- rcavezza 13y agoThe video was the best part. It poked fun at tech videos: "With adjustable orientation, it works perfect in portrait or landscape". Genius.
- sbornia 13y agoAnyone noticed how funny it is? Even if it's not perfectly coded? God you guys know how to complain!
- efnx 13y agoIt's just a line on my iPad.
- lowlevel 13y agoI think I'll go get a kit kat out of the vending machine...
- loceng 13y agoI think along with Tesla's marketing - this is one of the top, ever.
- arxpoetica 13y agoI don't think there's nearly enough under the hood. This site needs more code.
- jnyx 13y agoi am utterly amazed. 124 comments for a fucking advertisement site? What's wrong with this society? And worst, it doesn't work with lynx.