For Surface, in my opinion, it was an UI which looked nothing like what people expect from "Windows" (not saying it was bad) combined with hardware that was not

For Surface, in my opinion, it was an UI which looked nothing like what people expect from "Windows" (not saying it was bad) combined with hardware that was not appealing in terms of specs vs price. So I don't think the hardware is that great. E.g. 64 GB Surface Pro is now selling for around 900 USD; after deducing space taken by OS, the free space is literally an insult considering the price. If you sell it to me as a full computer, the specs just don't stack up. If you sell it to me as a tablet, it is way too pricey when I can get a significant portion of functionality from a more portable Galaxy-class tablet at a much lower price point. Not sure if marketing can fix this.