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Wow -- you managed to call crass, vapid consumerism built around substandard unhealthy confection 'authentic and refreshing'. That's impressive. What would be
by peanut3 13y ago
Wow -- you managed to call crass, vapid consumerism built around substandard unhealthy confection 'authentic and refreshing'.
That's impressive. What would be more impressive is if Google hadn't sold out their userbase to Idiocracy-style co-branding with a diabetes inducing sugar product.
In other news:
This is a Pepsi Cola Comment: Maximize Your Thrist!
- calinet6 13y agoThe measure of marketing is effectiveness, not moral validity. I'll let you judge that for yourself (and you clearly have).
- fnordfnordfnord 13y ago>A success of honesty and humanity That may be just a bit much. I liked the rest of it though, it is fun.
- peanut3 13y agoSo this effusive line: "A success of honesty and humanity that may or may not be insanely successful, but is at least authentic and refreshing." Was actually about effectiveness?
- calinet6 13y agoYeah, it's how I interpreted it, it's how others will likely interpret it. I'm qualified to say this because I'm a designer and marketing professional and have a knack for empathy and understanding how a variety of people will perceive campaigns. Connotations and evoked feelings are a huge part of this, and Google-Kat has achieved those feelings of authenticity here without a doubt. It's a good campaign.
- peanut3 13y ago"... and Google-Kat has achieved those feelings of authenticity here without a doubt" You don't see the irony here, do you? This is why it's so crass.