It's likely because the landscape is not what it was years ago when design mattered less and people shied away from pursuing hardware startups. Design today is

It's likely because the landscape is not what it was years ago when design mattered less and people shied away from pursuing hardware startups. Design today is becoming as essential a competitive advantage as tech, and we're seeing a surge in hardware companies that require electrical/mechanical/etc engineering abilities (Oculus, MYO, Amulyte, to name a few).