Smart marketing agencies can take a dead-end brand that's perceived as low price or low quality, then socially market it to young hipsters and get them (and the

Smart marketing agencies can take a dead-end brand that's perceived as low price or low quality, then socially market it to young hipsters and get them (and their friends) to like/follow it as a way to signal to their friends that they don't care about marketing or signalling and that they "get it", and thus in the process drive a renaissance for aforementioned product due to its newly found trendy fanbase.