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People will visit the web page because it's funny. It features a lot of pictures of Kit Kat. Geeks love junk food and might serve themselves a treat, a why not,

People will visit the web page because it's funny. It features a lot of pictures of Kit Kat. Geeks love junk food and might serve themselves a treat, a why not, a Kit Kat just after watching this. This process is called advertisement. Guess what? It works.

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- ok_craig 13y ago
  You don't have to remember the ad, you just have to have a subconscious desire to pick one up when you see it in the impulse buy zone at your grocery store.
- gkoberger 13y ago
  That's not how marketing works. Has anyone ever seen a TV commercial and said "meh, I can guess how this episode ends -- I'm going out to get a Pepsi!"?
  - trafficlight 13y ago
    My wife will do that. Advertising works extremely well on her.
- JoeAltmaier 13y ago
  Ads exist for lots of reasons. Sometimes just to remind regular customers of the brand, prompting them to buy again. Some are to bring in new customers. This one? Who knows.
- georgemcbay 13y ago
  Different people have different susceptibility to advertising, but it is safe to say that if advertising didn't work, it wouldn't be such a giant industry today. Despite all of the advanced technology coming out of Google, what gives the company virtually all of its value? Advertisements. There's really no getting around it in this case -- either advertising Just Works as claimed, or the advertising industry has been fooling everyone who is giving them billions and billions of dollars per year into believing it works for the past 50+ years, which they would have to be doing using the principles of advertising... so it still works.
- pessimizer 13y ago
  You're going to forget about KitKats before the next time you pass a drugstore, checkout line at a grocery store, or a newsstand? I doubt it.
- adamio 13y ago
  This is an odd add in that its also advertising Android - a completely different product, in a foreign category. Maybe this whole viral stunt is paid by Google to advertise Android 4.4
untog 13y ago
No, I mean the normal page. Not this joke one. kitkat.com has existed for a long time, and before today was just filled with normal promotional stuff.

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ok_craig 13y ago
You don't have to remember the ad, you just have to have a subconscious desire to pick one up when you see it in the impulse buy zone at your grocery store.
gkoberger 13y ago
That's not how marketing works. Has anyone ever seen a TV commercial and said "meh, I can guess how this episode ends -- I'm going out to get a Pepsi!"?
- trafficlight 13y ago
  My wife will do that. Advertising works extremely well on her.
JoeAltmaier 13y ago
Ads exist for lots of reasons. Sometimes just to remind regular customers of the brand, prompting them to buy again. Some are to bring in new customers. This one? Who knows.
georgemcbay 13y ago
Different people have different susceptibility to advertising, but it is safe to say that if advertising didn't work, it wouldn't be such a giant industry today. Despite all of the advanced technology coming out of Google, what gives the company virtually all of its value? Advertisements. There's really no getting around it in this case -- either advertising Just Works as claimed, or the advertising industry has been fooling everyone who is giving them billions and billions of dollars per year into believing it works for the past 50+ years, which they would have to be doing using the principles of advertising... so it still works.
pessimizer 13y ago
You're going to forget about KitKats before the next time you pass a drugstore, checkout line at a grocery store, or a newsstand? I doubt it.
adamio 13y ago
This is an odd add in that its also advertising Android - a completely different product, in a foreign category. Maybe this whole viral stunt is paid by Google to advertise Android 4.4

untog 13y ago

No, I mean the normal page. Not this joke one. kitkat.com has existed for a long time, and before today was just filled with normal promotional stuff.