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I was laughing at this parody. Then, I found myself wanting a KitKat. Perhaps there's something to this presentation style after all!
by nostromo 13y ago
I was laughing at this parody. Then, I found myself wanting a KitKat.
Perhaps there's something to this presentation style after all!
- haimez 13y agoI'm only a little ashamed to admit, I bought a KitKat today.
- citricsquid 13y agoDid you run your finger along the tinfoil to cut it perfectly in half? That is a staple of every Britons childhood.
- markng 13y agoHaving moved from the UK to the US, it makes me angry and disappointed that they don't use the paper/foil packaging here, so you can't do that :/
- Lockyy 13y agoI haven't seen a paper/foil packaged kitkat in years, and this is in the UK. It seems they've abandoned it completely, which is saddening.
- citricsquid 13y agoThe 2 finger multi-packs (x8) have them, sold in Tesco and probably the other large supermarkets, I ate one (for the first time in a long time) yesterday and it was paper + tinfoil + delicious.
- adestefan 13y agoThe mini KitKats in the US are still wrapped in paper, too.
- solistice 13y agoI haven't ever seen a paper/foil packaged kitkat. I think i missed out on something.
- ktsmith 13y agoThey used to be packaged in paper and foil in the US as well. I haven't seen one in years though.
- dredwerker 13y agoand the tinfoil was a handy way for heroin users to cook up as it was the cheapest way to buy a bit of tinfoil from a petrol station.
- alan_cx 13y agoWas it a life's ambition to find a Kit-Kat finger made of only chocolate, rendering it merely a small thin bar of chocolate? I found a half all solid chocolate finger once. Made my day!!!
- fnordfnordfnord 13y agoThey've coordinated their joke with http://www.android.com/kitkat/ http://www.android.com/kitkat/
- omegant 13y agoMore like Kitkat bought the next android name.. nice move.
- calinet6 13y agoIt benefits both: KitKat is a great name for an Android release, it's alliterative, more recognizable, and of course it offers co-branding and co-marketing opportunities galore. It's a great business opportunity. But there's a better reason that's less obvious: this is great marketing because it's fun. It's sort of funny that your phone runs on a candy bar, and your candy bar is fully supportive of it. It's a refreshing counterplay to what would otherwise be a horrible and usually expected lawsuit over the naming rights. It's brilliant marketing, and brilliant UX on a grand scale. True props to these teams for working together and having some fun. A success of honesty and humanity that may or may not be insanely successful, but is at least authentic and refreshing.
- peanut3 13y agoWow -- you managed to call crass, vapid consumerism built around substandard unhealthy confection 'authentic and refreshing'. That's impressive. What would be more impressive is if Google hadn't sold out their userbase to Idiocracy-style co-branding with a diabetes inducing sugar product. In other news: This is a Pepsi Cola Comment: Maximize Your Thrist!
- calinet6 13y agoThe measure of marketing is effectiveness, not moral validity. I'll let you judge that for yourself (and you clearly have).
- 13y ago
- baddox 13y agoWhen it comes to a chunk of sugar as delicious as a KitKat, all they really need to do is plant the word "KitKat" in your brain and you'll want one. Or maybe it's just me.
- notatoad 13y agoyup, but they still have to have some method to plant the word KitKat into your brain.
- oneeyedpigeon 13y agoI find the thought of dead babies in Africa tends to put me off my confectionary.
- baddox 13y agoNope, not doing it for me.
- lifeisstillgood 13y agoYou got an upvote from me simply for knowing about it but perhaps you want to provide more references to Nestles baby formula history etc Start here : http://en.m.wikipedia.org/wiki/Nestlé_boycott http://en.m.wikipedia.org/wiki/Nestlé_boycott
- devbin 13y agoDoesn't matter in the US. As Kitkat sold in the US is made by Hershey. http://www.hersheys.com/kitkat.aspx http://www.hersheys.com/kitkat.aspx
- sc00ter 13y agoWhich presumably means it's covered with the same disgusting fake chocolate that the rest of Hershey products are made with, which means it's not really a KitKat...
- dnautics 13y agoSame here, although I prefer the dark chocolate ones (one of the few! alternative flavors available in the US). Then I told myself - wait for the contest to begin... I was one of those kids who passed the marshmallow test.
- jahewson 13y agoYou'd be better off with an Apple...
- Everlag 13y agoMan, apple is such a closed system. People aren't allowed to mod it at all without breaking through the layers of obfuscation and bollocks. Further more, kitkat is basically open source with how it gives you the tech specs and all those sweet diagrams. If you want a closed system that accepts no mods or changes, go apple. If you desire something more open go kitkat!
- nohuck13 13y agoI'm not sure that was what jahewson meant.
- KRoP 13y agoApple as in the fruit.
- DjangoReinhardt 13y agoThe Joke <-----} } }- The *whoosh* gap } You <----------}
- xtracto 13y agoOh come on... leave this kind of stupid things for reddit or slashdot.
- larsbot 13y agoBut there are so many more apple apps! apple pie, apple fritters, apple juice, apple cider, apple jacks, apple crisp, apple cake, apple butter, apple muffins, apple brown betty, apple turnovers, apple strudel, apple tart, baked apples, apple sauce, caramel apples, apple dumplings, apple chutney, apple crumble, ... also with KitKat, thanks to fragmentation if you aren't careful you can be stuck with a real mess on your hands.
- joshmlewis 13y agoHaha, same thing happened to me. I strolled on down to the vending machine and bought one a few minutes ago. I haven't had one in months, maybe years but hey it's pretty good.
- fumar 13y agoBut it must be a Nestle KitKat. Here in the U.S. you can find them in specialty stores. Its worth it.
- TylerE 13y agoHuh? You can buy them at any corner gas station.
- garretruh 13y agoNo, in the US they're made by Hershey. Elsewhere its Nestlé.
- bolder88 13y agoHershey make them under license, but as with all hershey chocolate, they do not add milk or sugar, so it tastes horrible.
- TylerE 13y agoQuite the opposite. Hershey adds so MUCH milk and sugar that it's more of a slightly brown sugary mass than anything resembling real chocolate.
- wahnfrieden 13y agoThey use soured milk.
- triplesec 13y agoand corn syrup
- deleted 13y ago[deleted]
- cpeterso 13y agoSpecialty stores that specialize in selling gas, maybe?
- pstack 13y agoI assumed this, as soon as I realized they were using a branded dessert instead of a generic one.