3 ms·
I don't think the agency model was bad per se, it's just that all of the publishers decided to have the same prices with the agency model, which made it very un
by devx 13y ago
I don't think the agency model was bad per se, it's just that all of the publishers decided to have the same prices with the agency model, which made it very unlikely that there wasn't price fixing, since with an agency model you're supposed to compete like in the free market, and vary prices.
I don't think they would've had any problems if they priced them at $10, $8, $3 and so on. But of course the greedy publishers would never do something like that. They wanted to use the agency model so they can move the prices upwards, instead of downwards.