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I was thinking the opposite. They've taken the analogy too far (Kindle, Kindle Fire, Matchbook). With the historical associations that come with "burning" and
by nostromo 13y ago
I was thinking the opposite. They've taken the analogy too far (Kindle, Kindle Fire, Matchbook).
With the historical associations that come with "burning" and "books", I've always found the analogy awkward.
- acadien 13y agoWe should call Kindle fanboys Fire-starters.
- heartbreak 13y agoI'm pretty sure that the name "Kindle" and all of the following fire-related names are intentionally referencing book-burning.
- 0003 13y agoOptimistically, the name connotes that Amazon will match, for a de minimis fee, a digital book with your physical purchase.