3 ms·
That's one of the best product names I've come across in a long while.
by toddmorey 13y ago
That's one of the best product names I've come across in a long while.
- nostromo 13y agoI was thinking the opposite. They've taken the analogy too far (Kindle, Kindle Fire, Matchbook). With the historical associations that come with "burning" and "books", I've always found the analogy awkward.
- acadien 13y agoWe should call Kindle fanboys Fire-starters.
- heartbreak 13y agoI'm pretty sure that the name "Kindle" and all of the following fire-related names are intentionally referencing book-burning.
- 0003 13y agoOptimistically, the name connotes that Amazon will match, for a de minimis fee, a digital book with your physical purchase.
- sgustard 13y agoClever, but the fact that "Kindle X" can now mean either a hardware product (Paperwhite) or a service feature (MatchBook) is confusing.
- eric_the_read 13y ago"Kindle X" has meant both hardware and service for quite a while now. I own a few Kindle books, and have rented dozens from my library, but do not yet own a Kindle device.
- eric_the_read 13y ago"Kindle X" has meant both hardware and service for quite a while now. I own a few Kindle books, and have rented dozens from my library, but do not yet own a Kindle device.
- r00fus 13y agoAside from the probably-subconsciously-desired association with Fahrenheit 451, Amazon did well with "Kindle" and "Fire" as well. Of course, who the hell ever read any of Bradbury's books anyway?