Bingo! If they do a Google they will claim that UK transactions are really Irish transactions and pay tax in Ireland. If they do an Apple they will claim that

Bingo! If they do a Google they will claim that UK transactions are really Irish transactions and pay tax in Ireland. If they do an Apple they will claim that their Irish company owes vast technology licensing fees to a company in Bermuda. Net result is that revenue is shuffled around until it ends up in a tax haven, ready for future distribution when the political tax climate or personal circumstance of key shareholders allows.