Based on this translation -- "The executive secretary admitted that the cost of maintaining a service encrypted email is top. But pointed out that, similarly to

Based on this translation -- "The executive secretary admitted that the cost of maintaining a service encrypted email is top. But pointed out that, similarly to what today are companies like Google and Facebook, the Post can sell advertising to fund it." Ads aren't worth much when you don't know who you are showing them to, or the context of where they are being shown. You might as well buy advertising on a billboard that is laying face down.