Microsoft seems to avoid competing on even playing fields. It would rather own the platform and dictate terms than try to be the best in a crowded market. Ther

Microsoft seems to avoid competing on even playing fields. It would rather own the platform and dictate terms than try to be the best in a crowded market. There's one notable area where Microsoft has competed and thrived: Microsoft does quite well on the Mac platform, possibly making more money from each Mac sold than it does from each Windows PC sold. And there are in fact more viable word processor, spreadsheet, and presentation program competitors it needs to worry about on the Mac than there are on Windows (Apple's just for starters). What's short-sighted is Microsoft not being willing to pursue the strategy it has been successful with on the Mac on other platforms such as Android and iOS, and gambling everything on creating another platform it can strong-arm users and developers on -- something it has only quasi-succeeded in doing once (XBox).