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Microsoft isn't abandoning the mobile war anytime soon. Too many things depend on it: in particular, its burgeoning media business that grew out of XBox Live (w
by jonnathanson 13y ago
Microsoft isn't abandoning the mobile war anytime soon. Too many things depend on it: in particular, its burgeoning media business that grew out of XBox Live (which is successful for a lot more than just games these days). Microsoft recognizes that, to preserve the its position in what people once called "the war for the living room," it needs to fight for the territory outside the living room.
Windows Phone may or may not have a shot in hell, and things don't look good in the short term. But finding success somewhere in mobile is a strategic imperative for the company.
Doing that through a hardware acquisition seems strange. And to Ben's point, this is a particularly weird "Why buy the cow?" scenario, given the preexisting partnership that served roughly the same purpose.
We'll see what Microsoft is thinking, but I'm scratching my head. Consumers are fickle, to your point, but en masse, they're also creatures of convenience. Android and/or iOS seem like mighty convenient platforms right now, from a consumer's POV.