Off topic... wiring DOES seem hard. I'm from NZ, where it's very common to do an EFT payment to another bank account. We do this for paying bills, giving money

Off topic... wiring DOES seem hard. I'm from NZ, where it's very common to do an EFT payment to another bank account. We do this for paying bills, giving money to friends, and even paying for online purchases. I recently set up a US bank account at Wells Fargo. Today I needed to pay someone (in the US) from it, and after fruitlessly searching for a way to transfer money to another account was told by customer support that the only solution was to do a wire transfer. At a cost of $35 and having to visit a branch to set this up. They did have something called SurePay that involved sending someone an email or SMS message, but my beneficiary is a corporate so this isn't really an option. SurePay also seems to be limited to very small amounts. Given this is free and simple to do in every other country I've banked in (NZ, Aus, UK and Canada), I'm still suspicious that I'm missing a something on the internet banking website. Any suggestions?