And if I was being even more cynical, I might theorize that they chose the subject of surveillance (even though this is far removed from ubiquitous monitoring,

And if I was being even more cynical, I might theorize that they chose the subject of surveillance (even though this is far removed from ubiquitous monitoring, even if the implications can be similar) because they know it's a hot topic for social media discussion and SEO value at the moment.