To be fair (ish) Ikea is a Swedish brand, so the pronunciation was always likely to be a bit odd. Pi is pronounced the way it is because a bunch of people in t

To be fair (ish) Ikea is a Swedish brand, so the pronunciation was always likely to be a bit odd. Pi is pronounced the way it is because a bunch of people in the C16th decided to reconstruct classical Greek pronunciation & teach that to students in England. Mix with the great vowel shift (some of which was later reversed for Greek letters in the C19th, but in different ways in the US and the UK) and you end up with the odd mix of pronunciations we have today, with UK and US English disagreeing. At least according to this stackexchange post anyway: http://english.stackexchange.com/questions/11363/why-are-greek-letters-pronounced-incorrectly-in-scientific-english http://english.stackexchange.com/questions/11363/why-are-gre...