I'm inclined to think of Google as a platform rather than a product company. It seems like a strong trend with what they are coming up with/acquiring. When talk

I'm inclined to think of Google as a platform rather than a product company. It seems like a strong trend with what they are coming up with/acquiring. When talking about monetizing a platform, it exactly what you be, get your initial attempt out (especially if you have the $) and then monetize later.