> All you're doing by saying "ad hominem" is shifting the focus to technical delivery of the argument rather than focusing on the real matter of the discussion.

> All you're doing by saying "ad hominem" is shifting the focus to technical delivery of the argument rather than focusing on the real matter of the discussion. I agree, that looking for logical fallacies in the argument often is a straw man in itself, which is ironic and which is the reason many are skeptical about pointing them out altogether. But in the end you can't abandon logic and talk relying only on intuition and emotions and discarding all reasoning, which would happen if people "rather focus on the matter of discussion than shift focus to technical delivery".