I used to think Nathan Jurgenson was just a clever guy who found a kind of cultural-intellectual niche to fill, but "IRL fetishization" is a really great thing

I used to think Nathan Jurgenson was just a clever guy who found a kind of cultural-intellectual niche to fill, but "IRL fetishization" is a really great thing to be aware of. Also, this, from the original article, the Stanford professor says: "People make dinner reservations on OpenTable; check in on Foursquare when they arrive at the restaurant; take a picture of their food to share on Instagram; post on Twitter a joke they hear during the meal; review the restaurant on Yelp; then, finally, coordinate a ride home using Uber." Ha-ha, really? Who does this? Jeez!