Sure, you publish a scoop when it's about 'OMG, COULD THIS BE A SNEAK PEEK OF GOOGLE NUCLEAR?!' You don't publish a scoop that could potentially cause quite a b

Sure, you publish a scoop when it's about 'OMG, COULD THIS BE A SNEAK PEEK OF GOOGLE NUCLEAR?!' You don't publish a scoop that could potentially cause quite a bit of damage to a company's image, resulting in a potential loss of business. That's not to say TC/last.fm are right or wrong, but you've got to, for at least a second, think about the implications of what you're going to publish, regardless of wanting to be the first to cover a story.