ATMs are a good example of where a strong experience proves motivating enough to overcome a pretty tragic UI! Another one that springs to mind is driving. That

ATMs are a good example of where a strong experience proves motivating enough to overcome a pretty tragic UI! Another one that springs to mind is driving. That's not the summation of the article, though ;) the summation of the article, I would say, is that UX is so important we need to define it properly; it also proposes a definition that's somewhat different from the post that originally inspired this one.