The writers at Wired are probably too young to remember that Sears catalogs were the equivalent of Wired magazine back in the day. True. I dropped Wired when

The writers at Wired are probably too young to remember that Sears catalogs were the equivalent of Wired magazine back in the day. True. I dropped Wired when the ratio of ads to content (not including content that was essentially ads) became ridiculous. They're a catalog. At least Sears never refereed to their publication as a "magazine". Maybe if they included some advertorials they would have done better.