Free plans tend to be cancerous. Users who subscribe to free plans are usually 90% of your support requests. The customers who actually see value in what you do

Free plans tend to be cancerous. Users who subscribe to free plans are usually 90% of your support requests. The customers who actually see value in what you do tend to not only be the best to work with, but also tend to foster mutual win relationships. As has been stated, it's also a good filter for getting users you're solving a real pain for. Edit: Since what I said appears to be a bit controversial, maybe I need to clarify a bit. Free plans are great for getting users initially and to test a product, but there are serious tradeoffs to consider if you're looking to get revenue. Not every business is built on top of the idea of accumulating users ---> raise VC ----> exit. For most people who want to build a business with even just modest revenues and stay bootstrapped, paying users really are your best bet, since it proves value in what you're doing. People only have finite resources, so it might as well be spent on people who value your services enough to pay for them.