Oh, I'm sure these products, just like laundry soap , in the superlative war of marketing (see link below), will come up with something to one-up "the ultimate"

Oh, I'm sure these products, just like laundry soap , in the superlative war of marketing (see link below), will come up with something to one-up "the ultimate" inbox experience. Why stop at the inbox? The inbox is so... limiting. Who wants to be stuck in a box?. Maybe something like that. Article: Detergent can be so much more (http://www.businessweek.com/magazine/content/06_18/b3982087.htm http://www.businessweek.com/magazine/content/06_18/b3982087.... ).