Great article about John Kay on why successful business are also great companies as direct approach does not pay (sort of): http://www.telegraph.co.uk/finance/e

Great article about John Kay on why successful business are also great companies as direct approach does not pay (sort of): http://www.telegraph.co.uk/finance/economics/7532933/Professor-John-Kay-on-why-the-direct-approach-doesnt-pay.html http://www.telegraph.co.uk/finance/economics/7532933/Profess...