I'm a bit confused about who is this for. Looking at the examples it's obviously not for making movies, unless you consider a video capture from the Sims to be

I'm a bit confused about who is this for. Looking at the examples it's obviously not for making movies, unless you consider a video capture from the Sims to be a movie. What is the goal for this project, who will use it? The only one I see is a couple of "so bad they're good" funny videos.