People just need to get used to spending money again, rather than the false sense of "free" from ad-supported services. You say that like it's simple. Changin

People just need to get used to spending money again, rather than the false sense of "free" from ad-supported services. You say that like it's simple. Changing people's thinking is about the most challenging goal a startup can take on. It can take an awfully long time. I'd love to hear (tipjoy) Ivan's thoughts/plans on this topic.