What are you going to do with it? I mean, I understand the tie-in with plenty offish, but aside from being a platform to serve their ads, are you going to do so

What are you going to do with it? I mean, I understand the tie-in with plenty offish, but aside from being a platform to serve their ads, are you going to do something else with it? Maybe do a 12seconds.tv thing where you have people submit their video pickup line or something?