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>It works for Red Bull because that's their business Red Bull sells sugar water. How is it their business?
by 31reasons 13y ago
>It works for Red Bull because that's their business
Red Bull sells sugar water. How is it their business?
- jborden13 13y agoBranding is their business. Caffeinated sugar water is their product. Red Bull's target market is presumably males aged 13-26, who respond positively to sports and testosterone-driven imagery. This positive response means more sales of said sugar water.