4 ms·

But unfortunately it takes lots and lots of money to apply Red Bulls branding strategy.

• snowwrestler 13y ago
  It takes a lot less than you might think. It's the same branding strategy that outdoor sports companies follow, and they are generally not rich companies. There's far less money in the outdoor industry than the tech industry (I've worked extensively in both.) Adventures sports are cheap. The athletes don't need much money to be happy, and the main cost of sponsorships are transportation. But, that doesn't mean adventure sports are the right brand strategy for every company. It works for Red Bull because that's their business. It would not work so well for Uber.
  • 31reasons 13y ago
    >It works for Red Bull because that's their business Red Bull sells sugar water. How is it their business?
    • jborden13 13y ago
      Branding is their business. Caffeinated sugar water is their product. Red Bull's target market is presumably males aged 13-26, who respond positively to sports and testosterone-driven imagery. This positive response means more sales of said sugar water.