Eh, that's pretty pricey! Happy to recommend a good IP attorney who will charge less than that if anyone is looking, without requiring a retainer. :P As an en

Eh, that's pretty pricey! Happy to recommend a good IP attorney who will charge less than that if anyone is looking, without requiring a retainer. :P As an entrepreneur, I don't want to spend that $450 either, but I especially don't want to have to spend more later. I'm going to send a C&D and stop thinking about it. There's very little downside to sending one but a potentially big downside for not sending one. I'd do this if I were big, medium, or small. If that makes me a dick, well, I'll cop to it, I guess! Actually, I'll say personally that I'd first ask them politely via email and follow up with a C&D if they refused, but in a world where there were dozens of such things happening at any given moment, I'd no longer think it worth my time to ask each and everyone personally and just ask my attorneys to handle it. My point was that Tumblr's behavior was not outrageous, IMO. Alas, I'm obviously in the minority on this.