The first page gives the impression that there is nothing there, but if you follow the links there is quite a bit, including an opportunity to play in the sandb

The first page gives the impression that there is nothing there, but if you follow the links there is quite a bit, including an opportunity to play in the sandbox. It looks like it's the next generation beyond iGoogle and OpenSocial. The emphasis seems to be on social networking and collaboration, but I didnt dig deep enough to see whether it is a true collaboration tool or just a platform for managing tweets and multiplayer games. Since there are API's and bits and pieces can be embedded in a website or application, there are probably entrepreneurial opportunities.