Looks like this was a quick semi-joke website. If Tumblr didn't like what message it sent (which is understandable) ... they could have started with a simple em

Looks like this was a quick semi-joke website. If Tumblr didn't like what message it sent (which is understandable) ... they could have started with a simple email to the guy. Heck, they probably could have just asked him to change the messages so that it was slightly less snarky. If he didn't want to play ball, then sure ... C&D away. But what happened to plain old being nice?