This is a problem with metrics in general. Short-term metrics are easy but long-term metrics are hard because of complexity. Also, quantifying human emotion (

This is a problem with metrics in general. Short-term metrics are easy but long-term metrics are hard because of complexity. Also, quantifying human emotion (UX) is also hard. It seems like great companies have to rely on ethics, company culture and vision to make due in the absence of long-term metrics.