In the wired article he gives some advice: "10. PROMOTE THE HELL OUT OF YOURSELF Before he became Superman, Karnazes was the Clark Kent of the PR world: a humd

In the wired article he gives some advice: "10. PROMOTE THE HELL OUT OF YOURSELF Before he became Superman, Karnazes was the Clark Kent of the PR world: a humdrum marketing executive at a pharmaceutical company. But in the past three years, he's published a memoir, nabbed a sponsorship from the North Face, appeared on Late Show With David Letterman, and gotten himself on the cover of a handful of magazines. The book and the North Face contract generate enough money to support his family, and the high profile translates into maximum motivation: Failure is scarier when the family income is on the line." - http://www.wired.com/wired/archive/15.01/ultraman.html http://www.wired.com/wired/archive/15.01/ultraman.html