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Many of these could just as easily be the result of really bad UI design, especially when there are "technical constraints"—the RyanAir example in particular re
by eevee 13y ago
Many of these could just as easily be the result of really bad UI design, especially when there are "technical constraints"—the RyanAir example in particular reeks of an opt-out being jammed haphazardly into an existing form to avoid adding another control.
Hanlon's Razor, yadda yadda. These patterns aren't any better if they're accidents, of course, but there'd at least be a chance that the offending company would fix them.
- ArtDev 13y agoI used to work for a magazine who had specialists come in who recommended this kind of crap. This is not simply bad design.. these things are very deliberate and usually controversial within these companies that implement these tactics. Its a pretty standard story where Marketing is pushing for short term gains while IT/Web is thinking about the big picture.
- eevee 13y agoOh, I don't doubt that it's sometimes—or even often—deliberate. But if a UI is implemented badly, no one complains (because no one ever does), and the number of purchases/signups/whatever goes up, why would anyone bother trying to "fix" it?
- ArtDev 13y agoCustomer research brings it up.. if anyone is listening.