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I guess we need to make an distinction between short and long term conversion optimization. How does a new and unexperienced customer at Ryanair feel when he s

I guess we need to make an distinction between short and long term conversion optimization. How does a new and unexperienced customer at Ryanair feel when he sees the final amount he has to pay? It's obviously a good first conversion, but does it pay off a the second and third etc conversion for ryanair? Does he recommend the service? He has other choices and the one that tricked him doesn't feel that good anymore... Ergo: ryanair is optimizing short term conversion.

ArtDev 13y ago
This is a problem with metrics in general. Short-term metrics are easy but long-term metrics are hard because of complexity. Also, quantifying human emotion (UX) is also hard. It seems like great companies have to rely on ethics, company culture and vision to make due in the absence of long-term metrics.