Point 1 is incredibly important. Walmart achieves low prices in part by putting pricing pressure on their suppliers. I have never seen a 4-pack of Red Bull fo

Point 1 is incredibly important. Walmart achieves low prices in part by putting pricing pressure on their suppliers. I have never seen a 4-pack of Red Bull for $5 anywhere, it's always $6 or $7. My guess is that Walmart is setting that price point, not Red Bull.