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One of the most Pavlovian I've encountered is in InAppPurchases. A confirm button will be repeated in the same corner of a dialog box 9 out of 10 times, but the
by tsunamifury 13y ago
One of the most Pavlovian I've encountered is in InAppPurchases. A confirm button will be repeated in the same corner of a dialog box 9 out of 10 times, but the 10th time it will be replaced with a single-click purchase.
Basically the UI Is set up to purposefully hotswap to confuse the user into accidental purchases.
I've also seen purchase buttons placed extremely near edges in order to capture edge gestures and convert them into purchases.
Used on several of gamelofts latest free to play games.
- dylangs1030 13y agoYep. Single click purchases shouldn't be utilized as much on mobile devices. The state of mobile apps is such that it's already not intensive to get to a checkout page where you buy something; it's not like Amazon where you might jump through 4-5 pages of confirmations and it's useful to seasoned buyers. Apps are so much smaller (comparatively) than entire websites that really you just need to tap a button from the options/main menu and then get to the selection area before payment. There's no address to put it, or shipping details that a "one-tap" could bypass and expediate. I think whoever first thought, "Let's port one-click purchases to mobile!" either was being disingenuous or was only successful because it was used in an unintended, quasi-fraudulent way.