The term 'landing page' is overloaded with two different meanings. Meaning 1, the 'startup community' angle and the one being used for this product, is effecti

The term 'landing page' is overloaded with two different meanings. Meaning 1, the 'startup community' angle and the one being used for this product, is effectively a "one page website that sells a product". This can be a simple test (put a page up for a product that doesn't exist and see if it converts well), a page about a mobile app, or simply a page to promote a company with no released or conventional products yet. Often this'd be the only page on the site, and the root page at that domain. Examples: anything from LaunchRock, Hipster's launch. This Quora thread is good on the subject: http://www.quora.com/What-are-examples-startup-landing-pages http://www.quora.com/What-are-examples-startup-landing-pages These landing pages often grow beyond their initial "onepager" design and become gateways into the product itself, blurring with the second interpretation of the term: The 'marketing community' angle for landing pages is as you describe above. A page that's effectively targeted at an audience to convert them to a sale, sign-up, etc. This can be anything from a page that's keyword optimised for a specific feature-slice of a product, to a splash page that's used in certain campaigns, and the general point is to replace the "first contact" experience with the site with one that's more tailored to the specific user. (So that's why they're used in marketing, when the campaigns have some 'specific user' connotation.) One example that straddles both uses would be http://www.codeschool.com/paths/ios http://www.codeschool.com/paths/ios - a landing page for iOS specific content.