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IIRC DDG was vocally against personalization and "filter bubbling". Even if they collected these stats, they wouldn't be able to refine their results unless th
by taopao 13y ago
IIRC DDG was vocally against personalization and "filter bubbling".
Even if they collected these stats, they wouldn't be able to refine their results unless they've changed their position.
- cpeterso 13y agoOptimizing their search results globally based on user clicks is not personalization or filter bubbling.
- magicalist 13y agoThat's assuming that search preferences are homogeneous, that everyone in the world uses DDG, or that the people currently providing click data are a representative sample of the world. The first and last things might be true for a few terms, but even then, the order of the search results is a very tricky thing (e.g. NYTimes or WSJ editorial page first? the difference in traffic between 1st and even 2nd or 3rd on the search results page is huge). The only real benefit is that you and your neighbor are in the same filter bubble.
- tomkarlo 13y agoThere are upper limits to global optimization. We all don't want the same results for a given query; to get beyond some particular bound, you can't treat all users the same.